Capitol City Group was created to acquire and retain customers in a personalized manner for all types of companies. Today, we are a market leader in outsourced marketing and innovative marketing campaigns.
What Capitol City Group Does
We are a marketing company that performs outsourced sales and marketing, including corporate promotions on behalf of our clients. What this means is, instead of our clients using their own internal marketing or sales force; they outsource to us and actually hire us to do it for them. They provide the different promotions and services and we are responsible for representing them in local markets. Our clients have specific fields of expertise ranging from consumer electronics to the biggest name in satellite TV services. We feel we can complement their niche with a superior marketing and sales team to keep them busy doing what they do best.
The Advantage for a Client to use our Service
For clients that have never had a sales or marketing team, we can offer them a service that is more effective at reaching target markets than traditional forms of advertising (such as catalogs, media, telemarketing, commercials, or print ads). Our scope and range is unlimited. Clients that have an internal sales force find that our team will not only outperform theirs, but that we will do it at a lower cost. Traditionally, we will enter into pay-for-performance contracts with our clients, which means that for many of them it is the first time in history that they have been able to name their own price for a new customer.
The Future of Outsourced Marketing
There is more to the claim than the growing business trend towards outsourcing and the extraordinary popularity of face-to-face marketing and sales in the age of information. We pride ourselves on our ability to adapt to changes in the business world and evolve to meet whatever challenges face us. Free thinking and questions are encouraged. We are constantly collecting feedback from our customers and our clients and improving everything within our own power. Our promotional campaigns, office routine, and teaching seminars are constantly evolving as new ideas are suggested.
Employees are encouraged to step outside their comfort zone and are given challenging, yet realistic goals on a daily basis. Every day the entire office will sit down as a group to address current issues. Problems are resolved as a group and decisions are shared, not handed down.
With representatives nationally, our one-on-one approach allows us to get personal with our clients’ customers through direct marketing.